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Web & Digital Ad Sizes
Ad Type Dimensions (pixels) File Size Media Type
Block 300x250 40kb jpg, gif, swf, Rich Media tags
Expanding Block 300x250 >>> Expands to the left to 560x250 50kb w/8 second expansion time plus close button Rich Media tags
Leaderboard 728x90 40kb jpg, gif, swf, Rich Media tags
Expanding Leaderboard 728x90 >>> Expands downward to 728x360 50kb w/8 second expansion time plus close button Rich Media tags
Tower 160x600 40kb jpg, gif, swf, Rich Media tags
Expanding Tower 160x600 >>> Expands to the right to 480x600 50kb w/8 second expansion time plus close button Rich Media tags
Tandem/Sync ads - Home Page Combination of any 160x600, 300x250, 728x90 50kb per ad Rich Media tags
Tandem/Sync ads - Tabbed Pages Combination of 300x250, 728x90 50kb per ad Rich Media tags
Wallpaper ads Example (click here) 40kb jpg, png, gif
Slider ads Example (click here)  40kb  jpg, png, gif, HTML

Video Dimensions File Size / Time Media Type
Pre-roll Video ad In-page Flash Player 15 seconds FLV, WMV

Mobile Dimensions (pixels) File Size / Time Media Type
Banner ad 320x48 < 5kb gif - 16 colors

 Technical Specs for Flash (SWF) files

ClickTAG needs to be embedded as below:

on (release) {
getURL(clickTAG,"_blank");
}


*** Note: clickTAG is case sensitive

__________________________________________________________________________________________________________

********* For Expanding Ads use a z-index setting of "9999" *********


Daily Newsletter Ads Dimensions File Size Media Type

Block Ad or
Tower/Skyscraper

300x250
160x600

40kb
40kb

jpg or gif
jpg or gif


 E-Blast (E-Mail Marketing)
 
Basic Recomendations:

• Keep width to 600 pixels wide if possible

• Keep height / lenght to less than 1200 pixels if possible

• Use common fonts like Arial, Helvetica or Times

• Save images at 72 ppi and as actual size - use only jpg or gif

• Repeating background images might not appear in all e-mail browsers/readers

• Create the e-mail in the HTML 4.0 version

• Keep it simple, e-mail will appear differently in various e-mail browsers/readers
 


Contact Jeff Jackson for ad pricing and scheduling, jjackson@farmprogress.com, 816/632-6938

For more information on Web and Digital Ad Specs contact Jim Heffron at jheffron@farmprogress.com